Chat #32

**Source:** [CPM Percentile Configuration](https://tripledotstudios.atlassian.net/wiki/spaces/KB/pages/4244537368) There are two key sentences that explain the difference between formula-based and static CPM: 1. When "Use Percentile" is Disabled: > If "Use Percentile" is disabled, the system does not apply any percentile logic. Instead, the existing CPM logic is used based on either: > - A static CPM value, or > - A formula defined in the configuration. 2. Usage of Percentile Config: > The Percentile configuration is designed to work with both Static and Formula CPM floor types. Would you like me to elaborate on the differences between static and formula-based CPM calculations?

I'll elaborate on the differences between static and formula-based CPM calculations based on the documentation from the [CPM Percentile Configuration](https://tripledotstudios.atlassian.net/wiki/spaces/KB/pages/4244537368) document. **Static CPM**: - A fixed, manually set floor value - Simple and straightforward - Does not change dynamically - Set directly in the configuration - Used when you want a consistent, predetermined CPM floor **Formula-Based CPM**: - Dynamically calculated based on recent ad events - Uses historical CPM data from analytics buckets - Calculates CPM using: 1. Events from selected buckets (MAX, Google, Meta) 2. A defined number of most recent events 3. A calculation method (e.g., average, median) 4. An optional coefficient for adjustment **Key Differences**: 1. Flexibility: - Static: Fixed value - Formula: Adaptive based on recent performance 2. Data Sources: - Static: No data used - Formula: Uses CPM data from MAX, Google, and Meta buckets 3. Calculation Method: - Static: No calculation - Formula: Averages/medians CPM values, can apply a coefficient **Example Calculation** (from documentation): For a formula-based CPM: - Events in bucket: 5, 6, 5, 5 - Calculation: (5+5+5+6)/4 × 1.1 = 5.775 - Final CPM floor = 5.775 Would you like me to dive deeper into any specific aspect of these CPM calculation methods?