Chat #60

**Source:** [Configuring Ads in Game Server](https://tripledotstudios.atlassian.net/wiki/spaces/KB/pages/2765029415) ## User Groups in Configuration Hierarchy User Groups serve as an intermediate configuration layer with a specific priority order: **Priority Hierarchy (Highest to Lowest)**: 1. **Overrides**: Highest priority - Take precedence over all other settings - Ensure specific configurations are applied when explicitly defined 2. **User Groups**: Second priority - Provide a flexible layer for tailoring configurations to specific user segments - Allow multiple configurations for a single setting in one centralized location 3. **Base Configurations**: Lowest priority - Act as default settings - Applied when no Overrides or User Groups are applicable  ## Key Characteristics of User Groups ### How User Groups Apply - Activated when no Overrides or Experiments are present - System checks which User Group a user belongs to based on defined rules - Applies settings specific to that user group ### Priority Resolution - If a user matches multiple User Groups, the group with the **highest numeric priority** is selected - Higher numbers indicate higher priority (e.g., priority 100 > priority 50) ### Availability - Impact both Live and Test configurations - Can be configured for specific settings in Ads Configuration ## Creating User Groups 1. Navigate to Base Ads Configuration 2. Click **User Groups** button next to a specific setting 3. Add a new group with: - Unique name - Status (Active/Inactive) - Optional labels and notes - Defined rules for user segmentation  ## Important Constraints - Cannot disable a setting if User Groups exist - User Groups can only be configured after an Audience Group is saved - Provides a powerful way to create targeted ad experiences for different user segments