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What is “Postbid CPM Floor Multiplier Type”?
Enki
**Source:** [Configuring Ads in Game Server](https://tripledotstudios.atlassian.net/wiki/spaces/KB/pages/2765029415) and [Archived Settings Configuration](https://tripledotstudios.atlassian.net/wiki/spaces/KB/pages/4424532095)
## Postbid CPM Floor Multiplier Type Overview
The "Postbid CPM Floor Multiplier Type" is a configuration setting that defines how the Cost Per Mille (CPM) floor is managed for post-bidding ad requests. It provides three distinct strategies for applying multipliers to ad pricing:
### Available Options:
1. **Static**
- A single, fixed multiplier is applied
- Simple and straightforward approach
- Consistent pricing across ad requests
2. **Range**
- A flexible range of multipliers is applied
- Allows incremental steps between minimum and maximum values
- More dynamic pricing strategy
3. **Waterfall**
- Multiple multipliers are applied in sequence
- Multipliers cascade through different values
- Most complex and flexible option
### Configuration Details:
- **Type**: Dropdown selection
- **Default**: Static
- **Validation**:
- Minimum: 0
- Maximum: 2
- Float values accepted
### Use Cases:
- Optimize ad revenue
- Implement flexible pricing strategies
- Control ad monetization dynamically
### Example Scenarios:
- **Static**: Always use a 1.5x multiplier
- **Range**: Start at 1.0, increment by 0.1, max at 2.0
- **Waterfall**: Apply different multipliers based on ad performance
**Pro Tip:** Choose the multiplier type that best matches your ad monetization strategy and performance goals.